03. Campaigns
Stop posting one-offs. Build campaigns.
Posting one disconnected thing at a time doesn't compound. Campaigns do. A campaign in Squawk is a named effort (a launch, a release, a topic, a season) tied to library items, voices, and a calendar. The campaign view shows you what's been said, what's queued, and what's still missing.
What it does
The capabilities, one at a time.
Group sources around a launch or theme
Pull blog posts, PDFs, videos, and quotes into a campaign so every draft has the right context.
Per-campaign timeline view
See the campaign's posts on a timeline alongside the launch dates and milestones they support.
Coverage and gap detection
Squawk flags themes that haven't been covered yet, voices that haven't posted yet, and channels that are underused.
Campaign-level analytics
Roll up engagement across every post in the campaign. See what landed and feed it into the next one.
Why it matters
The reason this exists.
Most small companies' social presence is shaped by whoever happened to remember to post that week. Campaigns turn that into something a non-marketer can run: pick a theme, set the dates, the calendar fills itself, the analytics tell you what worked.
Related features
Pairs well with.
02. Content library
One library that fuels every campaign
Drop in blog posts, PDFs, slide decks, photos, videos, news articles, and links. Squawk parses each piece and keeps it ready for any campaign or draft.
Read more05. Calendar & scheduling
A calendar shaped around campaigns and voices
See the next four weeks at a glance. Drag posts across days, channels, and voices. Mix carousels, video, and thought leadership.
Read more07. Engagement analytics
What landed, what didn't, and what to make more of
Track engagement per post, per voice, per channel, and per campaign. Feed signals back into the next round of drafts so the system learns.
Read more