B2B SaaS lives on LinkedIn. Posting consistently shouldn't take a marketing team.
Your blog, changelog, docs, and team are your content engine. Squawk pulls all of it into one library and turns it into branded posts in the voices of your founders, engineers, and CS leads.
B2B SaaS companies win on social by sounding like the people building the product. The hard part is getting those people to post consistently. Squawk does the drafting and scheduling so the founder, the engineer, and the customer-success lead each show up on a real cadence without it being anyone's full-time job.
Sound familiar?
You ship constantly. The blog and changelog never make it to social.
Squawk parses your changelog, blog, and docs into the library. Drafts pull from them so every shipped thing gets a post.
Founders, engineers, CS leads. Each has a voice.
Voice profiles per person. Drafts sound like the engineer when the topic is technical and like the CS lead when the topic is the customer.
Your team knows things the internet would pay to read.
Squawk surfaces what your team has written, recorded, or shipped and turns it into posts they're actually willing to claim.
LinkedIn carousel one day, X thread the next.
Squawk drafts the right shape for each channel so the same insight runs in both formats without you copy-pasting.
What you actually get.
Library that ingests your blog, changelog, and docs
Connect the sources once. New posts flow in as they ship.
Voice profiles for founders, engineers, CS
Each role gets a distinct voice. Drafts route to the right person.
LinkedIn carousels and X threads, channel-native
Same insight. Two channel-shaped posts. Zero copy-paste.
Lightweight approval for fast-moving teams
Approve from a phone. Drafts ship the day they're written.
Interested in Squawk?
We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.
Questions.
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Keep reading.
For
Founders
Founders are the brand. Squawk turns the things you already write, record, and ship into LinkedIn and X posts in your voice, on a calendar that runs itself.
Read moreFor
Teams without marketing
You have content. You don't have a marketing team. Squawk turns blog posts, PDFs, decks, and videos into branded posts on LinkedIn and X, in the voices of your team, with approvals you'd actually use.
Read moreUse Cases
Post as multiple team members
One company. Many voices. Squawk gives every teammate their own voice profile, drafts in their tone, and routes drafts to them for approval, all from one workspace.
Read more