08. AI drafting engine
The whole point: drafts that don't sound like AI.
The drafting engine is the thing that makes Squawk Squawk. Most AI writing tools take a prompt and produce something forgettable. Squawk's engine pulls in the voice profile, the relevant library items, the channel format, and the campaign context so each draft has a real point of view.
What it does
The capabilities, one at a time.
Voice-aware drafting
Every draft is shaped by the chosen voice profile, including the anti-patterns and example posts that anchor tone.
Source-anchored content
Drafts pull from library items, so the post says something specific (a quote, a frame, a stat) instead of generic 'we exist' content.
Channel-shape outputs
The engine drafts to the channel's native form: carousel slides, thread tweets, long-form posts, or image captions.
Edit feedback loops in
When you edit or reject a draft, the change becomes a signal for the voice profile and the engine. Future drafts incorporate it.
Why it matters
The reason this exists.
The reason most AI-drafted content reads like AI is that the model has no idea who it's writing for, what the company does, or what good looks like. Squawk wires those three things in by default. The drafting engine is the connective tissue between voice profiles, the library, and the calendar.
Related features
Pairs well with.
01. Voice profiles
Voice profiles that sound like the actual person
Each teammate (and the company itself) gets a voice profile: tone, topics, examples, things they would never say. Squawk drafts in that voice every time.
Read more02. Content library
One library that fuels every campaign
Drop in blog posts, PDFs, slide decks, photos, videos, news articles, and links. Squawk parses each piece and keeps it ready for any campaign or draft.
Read more06. Multi-channel publishing
Native formats on every channel, not copy-paste
Publish carousels, native video, PDFs, images, and plain posts to LinkedIn and X. Each post is shaped for the channel, not pasted across them.
Read more