Built for companies with content,
You've got blog posts, PDFs, videos, decks, photos. Squawk pulls it all into one library, drafts posts in each teammate's voice, runs campaigns around your launches, and keeps LinkedIn and X full. No marketing department required.
Challenges.
You don't need more content. You need a way to use the content you already have, in the voices of the people you already have.
You've already created the content. Why is none of it showing up?
Blog posts, PDFs, videos, decks, photos, scattered across drives and tools. Squawk pulls it all into one library and turns it into posts.
One company, many voices.
Marketing shouldn't sound like one corporate megaphone. Post as the company. Post as each teammate. Or both, in their actual voice.
Marketing without the marketing team.
Build a campaign around a launch or a topic. Mix videos, carousels, PDFs, and thought leadership. Let the calendar run itself.
You're the founder, the product, and now the marketing department.
When the company is one or two people, posting is everything. Squawk handles the writing and scheduling so you can stay shipping the actual product.
Three posts this week. Then nothing for a month.
The panic flurry, then the silence, then the panic flurry again. Squawk turns inconsistent posting into a campaign with a real cadence.
You should be posting weekly. You don't have an hour a day to write.
Squawk drafts in your voice from content you've already produced. You spend minutes reviewing, not hours staring at a blank text box.
Your team knows things the internet would pay to read. Nobody's reading.
Engineers, operators, and founders quietly sit on real expertise. Squawk turns their work and ideas into thought-leadership posts that actually go out.
What works on LinkedIn doesn't fit on X.
Different channels, different formats, different lengths. Squawk drafts the right shape for each channel so you stop pasting the same text twice.
Three clients, three voices, three calendars. One you.
If you run social for multiple brands or people, you already know the chaos. Squawk gives every voice its own profile and every brand its own campaign view.
Features.
Voice profiles
Every teammate, and the company itself, gets a voice profile: tone, expertise, examples. Squawk drafts in that voice every time. Post as the company, post as each person, or both.
Content library
Drop in blog posts, PDFs, videos, decks, photos, articles. One place where every campaign starts.
Campaigns
Build a campaign around a launch, a product, or a topic. Squawk pulls from the library and shapes the calendar.
Approval workflow
Drafts move from needs review to approved to scheduled to published. No more chasing approvers in Slack.
Calendar & scheduling
See the next four weeks at a glance. Drag posts across days, channels, and voices. Mix carousels, video, and thought leadership.
Native formats, every channel
Publish carousels, native video, PDFs, images, and plain posts to LinkedIn and X, formatted for each channel, not pasted across them.
Engagement analytics
See what landed, what drove engagement, and what to make more of next week.
Interested in Squawk?
We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.
Questions.
Things people ask about Squawk.
Accès anticipé
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