Customer wins are your best content. Stop letting them sit in Slack.
Drop in case studies, kind notes from customers, screenshots, and metrics. Squawk turns them into posts in your team's voices, framed as moments instead of 'we exist' marketing.
The best B2B content is real customer outcomes told as stories. Most companies have those stories sitting in Slack, in a CRM field, or in a Google Doc that nobody reads. Squawk pulls them into the library and drafts them as posts that read like wins, not as marketing.
Sound familiar?
Your best customer stories are buried in Slack and email.
Drop them into the library. Screenshots, quotes, metrics, anonymous notes. Squawk frames each as a draft.
Customer stories shouldn't sound like a press release.
Voice profiles keep the post sounding like the founder, the engineer, or the CS lead, not like a marketing department.
Your team knows why the win matters. The customer doesn't always say it.
Squawk drafts include the why behind the metric, framed by whoever inside your team understands it.
Approvals get sticky when a customer's name is on the line.
The approval workflow surfaces customer mentions explicitly so reviewers know what needs an extra check.
What you actually get.
Drop in stories, quotes, screenshots, metrics
Anything you have. Squawk parses it, tags by customer and product, and keeps it ready for a post.
Drafts framed by the right teammate
The CS lead's stories sound like CS. The founder's stories sound like the founder. Both feel like real moments.
Customer mentions flagged in approval
Drafts that name a customer get flagged so reviewers can double-check before publishing.
Quote cards, screenshot posts, native video
Channel-native formats: pull-quote graphic for LinkedIn, screenshot post with caption, native video on both.
Interested in Squawk?
We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.
Questions.
Related
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