Dev tools win on developer trust. Posting from the team builds it.
Squawk turns your changelog, docs, demos, and engineer-written explainers into branded posts in the voices of the people who actually built the thing. Developer relations without hiring a developer-relations team.
Dev tools earn trust through real explainers from real engineers. The hard part is getting engineers to post consistently. Squawk drafts in each engineer's voice from things they've already written, talked about, or shipped, so the company shows up on LinkedIn and X with the kind of detail developers actually trust.
Sound familiar?
Your engineers know things developers actually want to read.
Squawk turns talk slides, blog drafts, and PR descriptions into draft posts engineers will sign off on.
Engineers won't post if it sounds like marketing.
Voice profiles per engineer. Drafts read like the engineer, not like a content team.
X is where developers live. LinkedIn is where buyers live.
Squawk drafts both. Same insight, channel-shaped for each audience.
You ship constantly. None of it gets a post.
Connect changelog and docs. New entries flow into the library and get drafted into posts automatically.
What you actually get.
Per-engineer voice profiles
Each engineer's tone, topics, examples. Drafts route to them for review.
Changelog and docs as live sources
Connect once. New entries become source material for posts.
X threads, LinkedIn carousels, native video
Channel-native. The same demo lands as a thread on X and a carousel on LinkedIn.
Auto-approve for trusted engineers
Engineers can ship from their own account without waiting on a marketing review.
Interested in Squawk?
We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.
Questions.
Related
Keep reading.
For
Founders
Founders are the brand. Squawk turns the things you already write, record, and ship into LinkedIn and X posts in your voice, on a calendar that runs itself.
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B2B SaaS
B2B SaaS lives or dies on LinkedIn and X presence from real people. Squawk turns your changelog, docs, blog, and team voices into a steady drumbeat of posts that read like the company, not like marketing.
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Post as multiple team members
One company. Many voices. Squawk gives every teammate their own voice profile, drafts in their tone, and routes drafts to them for approval, all from one workspace.
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