04. Approval workflow
Real approval flow. Not a checkbox bolted onto a scheduler.
In most teams, approving a post means a Slack DM, a screenshot, three follow-ups, and a manual paste into whatever tool actually publishes. Squawk's approval flow is built into the product: drafts move through real states, route to the right reviewers, and leave a clear audit trail.
What it does
The capabilities, one at a time.
Explicit states with audit trail
Needs review, approved, scheduled, published, rejected. Every state change is recorded with who did it and when.
Per-author and per-brand reviewers
Different posts can need different approvers. The CEO's posts route to the CEO. Client posts route to the client.
Inline comments and edit suggestions
Reviewers can leave comments, suggest edits, or push back to draft. The author sees the feedback in context.
Auto-approve for trusted authors
Configure which authors can publish without explicit approval (e.g. the founder posting from their own account).
Why it matters
The reason this exists.
For agencies serving clients, approval is the workflow. For small teams, approval is the thing that keeps marketing from being one person's part-time chaos. Either way, baking approval into the product (instead of bolting it onto a scheduler) is the difference between a workflow and a hope.
Related features
Pairs well with.
09. Team & roles
Multiple people, multiple voices, one workspace
Add teammates, assign roles, give each person a voice profile and a connected channel. Approval flows route to the right person automatically.
Read more10. Activity & audit log
Every change recorded. Every post traced.
Who drafted, who edited, who approved, when it published. The audit log is the paper trail that makes regulated reviews and client work easy.
Read more01. Voice profiles
Voice profiles that sound like the actual person
Each teammate (and the company itself) gets a voice profile: tone, topics, examples, things they would never say. Squawk drafts in that voice every time.
Read more