No marketing team. No problem.
You don't need a content shop, an agency, or a full-time marketer. You need a workflow that turns the content you already make into branded posts on a calendar. That's what Squawk is.
Founders, engineers, and operators run social for themselves more often than people admit. The problem isn't time. It's the lack of a system: no library, no voice profile, no calendar, no approval flow. Squawk gives you all of that without giving you another full-time job.
Sound familiar?
Marketing without the marketing team.
Build a campaign around a launch. Mix videos, carousels, PDFs, and thought leadership. Let the calendar run itself.
Three posts this week. Then nothing for a month.
Squawk turns inconsistent posting into a campaign with a real cadence. The calendar fills itself a week ahead.
Your content lives in seven different places.
Drives, Notion pages, Loom videos, drafts. Squawk pulls them into one library that fuels every campaign.
You're the founder, the product, and now the marketing department.
When the company is small, posting is everything. Squawk handles writing and scheduling so you stay shipping the product.
What you actually get.
One library, every format
Blog posts, PDFs, videos, decks, photos, articles. One place where every campaign starts.
Voice profiles for whoever's posting
Founder, ops lead, engineer, the company itself. Each gets a voice profile. Drafts read like that person.
A calendar that runs itself
See the next four weeks. Drag posts across days and channels. No more Monday-morning panic.
Approvals that don't take three Slack threads
Drafts move from needs review to approved to scheduled to published. Clear states, clear ownership.
Interested in Squawk?
We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.
Questions.
Related
Keep reading.
For
Teams without marketing
You have content. You don't have a marketing team. Squawk turns blog posts, PDFs, decks, and videos into branded posts on LinkedIn and X, in the voices of your team, with approvals you'd actually use.
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Founders
Founders are the brand. Squawk turns the things you already write, record, and ship into LinkedIn and X posts in your voice, on a calendar that runs itself.
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Squawk vs Buffer
Buffer schedules posts you already wrote. Squawk writes the posts in your team's voices from content you already have. Here's how the two differ in practice.
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