How does posting from each person's account work?

Each teammate connects their LinkedIn and/or X account once. Drafts they approve publish from their account. They keep full control: they can disconnect any time.

Can I post both as the company and as the founder?

Yes. The company brand can have its own voice profile too. Squawk drafts for both and schedules them on the same calendar.

What if a teammate doesn't want to be in the rotation?

They opt out. Voice profiles only exist for people who want one, and approvals only route to people who agreed to be in the flow.

Will every post sound the same because they share a library?

No. The shared library is just the source material. Voice profiles do the personalization, so a blog post can fuel a carousel by the founder and a long post by the engineer in two completely different tones.

Use case

One company. Many voices.

Each teammate gets their own voice profile. Squawk drafts posts in their tone, routes drafts to them for review, and publishes from their account. The brand sounds like the team, not like one corporate megaphone.

Join the Beta

Posts that come from real people outperform posts that come from a brand handle, especially in B2B. The hard part is doing it at scale: voice profiles per person, approvals per person, native publishing per account. Squawk does that as a built-in workflow.

Sound familiar?

Marketing shouldn't sound like one person.

Post as the company. Post as each teammate. Or both, in their actual voice.

Your team knows things the internet would pay to read.

Engineers, operators, and founders sit on real expertise. Squawk turns their work into posts in their voices.

Approvals across multiple authors are a nightmare.

Each person reviews their own drafts. The audit trail is automatic. No more chasing four approvers in Slack.

Each teammate has a different platform comfort zone.

Some are on LinkedIn. Some on X. Some on both. Squawk drafts the right form for the channel each person is on.

What you actually get.

Voice profiles per person

Every teammate gets a voice profile: tone, topics, examples. Squawk drafts in that voice every time.

Personal approval flow

Drafts route to the person they're for. They review and approve from their own queue.

Publish from each person's connected account

Posts go out from the teammate's LinkedIn or X account, not a generic brand handle.

See the whole team's calendar in one view

Mix company posts with personal-brand posts. Drag across days, channels, and people.

Interested in Squawk?

We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.

Questions.

Keep reading.

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