Features

Everything Squawk does.

Squawk turns the content you already have into a real social presence: bring it in, create posts and media from it, publish it everywhere, and measure what worked. Click into any feature for the full breakdown and screenshots.

Join the Beta

A friendly bluebird with an aviation headset on a cloud, broadcasting content across radio waves

Bring it in

Get everything you already have, and everything your tools make, into one place Squawk can use.

Content library

Drop in blog posts, PDFs, slide decks, photos, videos, news articles, and links. Squawk parses each piece and keeps it ready for any campaign or draft.

Brand knowledge & strategy

Squawk keeps structured knowledge of your company, products, and messaging themes, and can generate strategy sheets and content pillars that every draft pulls from.

Create posts and media

Turn that material into posts, video, and decks, in the real voices of your team.

Voice profiles

Each teammate (and the company itself) gets a voice profile: tone, topics, examples, things they would never say. Squawk drafts in that voice every time.

AI drafting engine

The drafting engine pulls voice profile, library items, channel format, and campaign context together. Drafts read like a real person, not generic AI.

AI video

Squawk drafts a script from a library item, then renders it as an avatar video in the voice you pick. Short-form video without a shoot.

AI decks & carousels

Squawk turns a library item into a branded, multi-slide deck or carousel. The format that gets saved and shared, generated from content you already have.

Plan and collaborate

Shape campaigns, move drafts through review, and keep a calendar that runs itself.

Campaigns

Group library items around a launch, a product, or a theme. Squawk shapes a calendar around the campaign and surfaces what's missing before it starts.

Calendar & scheduling

See the next four weeks at a glance. Drag posts across days, channels, and voices. Mix carousels, video, and thought leadership.

Approval workflow

Drafts move through clear states: needs review, approved, scheduled, published. Reviews route to the right person. Audit trail is automatic.

Team & roles

Add teammates, assign roles, give each person a voice profile and a connected channel. Approval flows route to the right person automatically.

Publish

Send the right format to every channel, with your links where they belong.

Multi-channel publishing

Publish carousels, native video, PDFs, images, and plain posts across your channels. Each post is shaped for the channel, not pasted across them.

First comment automation

Links in the post body get throttled. Squawk schedules your CTA or link as the first comment and posts it the moment the post goes live.

Measure and prove

See what landed, and keep a record of who did what.

Engagement analytics

Track engagement per post, per voice, per channel, and per campaign. Feed signals back into the next round of drafts so the system learns.

Activity & audit log

Who drafted, who edited, who approved, when it published. The audit log is the paper trail that makes regulated reviews and client work easy.