11. AI video
The format that gets the most reach, without the production.
Video outperforms almost everything on social, and almost nobody makes it, because it means a script, a camera, and an edit. Squawk drafts the script from content you already have, uses an avatar and voice you choose, and renders the video for you. You review it like any other draft.
What it does
The capabilities, one at a time.
Script drafted from your content
Point Squawk at a blog post, PDF, or library item. It drafts a video script in the right voice, ready to tweak before you render.
Avatars and voices you choose
Pick from a roster of avatars and voices. Post as a person or as the brand, with a consistent look and sound every time.
Pronunciation glossary
Teach it how to say your product names, acronyms, and people's names so the voiceover gets them right, not phonetically close.
Render queue with status
Kick off a render and keep working. Squawk tracks the job and drops the finished video into review when it's ready.
Why it matters
The reason this exists.
Video is the highest-engagement format on most channels and the one teams skip, because the production cost is real. Squawk is not trying to be a studio. It turns content you already have into a watchable clip so the format stops being the reason you never post video.
Related features
Pairs well with.
08. AI drafting engine
Drafts that read like the person, not the model
The drafting engine pulls voice profile, library items, channel format, and campaign context together. Drafts read like a real person, not generic AI.
Read more06. Multi-channel publishing
Native formats on every channel, not copy-paste
Publish carousels, native video, PDFs, images, and plain posts across your channels. Each post is shaped for the channel, not pasted across them.
Read more02. Content library
One library that fuels every campaign
Drop in blog posts, PDFs, slide decks, photos, videos, news articles, and links. Squawk parses each piece and keeps it ready for any campaign or draft.
Read more