You're the strategy. And the writer. And the calendar.
Squawk turns the content your team already produces into social posts in each teammate's voice, on a calendar that doesn't need you opening it every morning.
A marketing team of one is the most leveraged role in a small B2B company and the easiest to drown. You own positioning, content, lifecycle, paid, partnerships, social, and analytics, and the founder still asks why the feed went quiet last week. Squawk takes the social drafting layer off your plate. The blog posts, customer wins, product updates, and engineer takes that already exist become posts in the right voice, on the right cadence, without you sitting down to write each one. You stay in the editor's seat instead of the staff writer's.
Sound familiar?
Social is one of fifteen things you own.
The hour you'd need to write a week of posts is the same hour you'd need to ship the campaign. Both can't happen.
The company already produces content. None of it makes the feed.
Blog posts, podcast clips, customer wins, product updates, engineer threads. Sitting in Notion, in Drive, in Slack threads, never on the feed.
What works on one channel doesn't fit on another.
You already know it. You don't have time to rewrite each post for each channel. Squawk drafts the channel-native shape automatically.
Your team would post if it didn't take an hour.
Engineers, founders, and customer success would post in their own voices if drafting were a two-minute review instead of a blank page.
What you actually get.
Voice profile per teammate, plus the brand
Each contributor gets their own profile. The company brand has its own. You orchestrate the mix instead of writing every post yourself.
Library that pulls from what already exists
Blog posts, podcast clips, customer one-pagers, decks, product updates, engineer threads. Drop them in. Squawk drafts from them.
Calendar across the team
See every voice and channel on one calendar. Spot gaps before the feed dries up. Coordinate launches and events without a separate spreadsheet.
Campaigns around launches and seasons
Build a campaign around a product launch or a quarter. The whole team's voices participate, scheduled in advance, on autopilot through the launch week.
Interested in Squawk?
We're opening Squawk up to a small group of early users. Tell us a bit about yourself and we'll get in touch when there's a spot for you.
Questions.
Related
Keep reading.
For
Teams without marketing
You have content. You don't have a marketing team. Squawk turns blog posts, PDFs, decks, and videos into branded posts on social, in the voices of your team, with approvals you'd actually use.
Read moreFor
Agencies
One workspace, many client voices. Squawk gives every brand its own voice profile, content library, campaign view, and approval flow, so an agency of one can post for ten.
Read moreUse Cases
Turn blog posts into social posts
You wrote the blog post. Squawk turns it into a carousel, a thread, a single image post, or a long-form post in your voice. No copy-paste. No 'check out our latest blog' filler.
Read more