14. Brand knowledge & strategy
The reason it sounds like you and gets the facts right.
Generic AI forgets who you are between prompts, so it guesses at your products, your positioning, and your angles. Squawk keeps that as structured knowledge: companies, products, messaging themes, and per-person strategy. Drafts are grounded in it, so they say specific, accurate things instead of plausible filler.
What it does
The capabilities, one at a time.
Company, product, and theme knowledge
Structured profiles for your company, each product, and your messaging themes. The facts and framing live in one place, not in a prompt you retype.
AI-generated strategy sheets
Generate a brand-strategy sheet for a company, product, or expert in one step, then edit it. A starting point, not a blank page.
Content pillars
Squawk suggests content pillars from your strategy, so the calendar stays on-message instead of drifting into whatever was easiest to write.
Grounds every draft
Drafting pulls from this knowledge, so posts get your product names, positioning, and proof points right.
Why it matters
The reason this exists.
The difference between Squawk and a blank chat prompt is memory. A persistent model of your company, products, and angles is what makes drafts accurate instead of merely fluent, and it is the thing a general-purpose AI tool cannot keep between sessions.
Related features
Pairs well with.
01. Voice profiles
Voice profiles that sound like the actual person
Each teammate (and the company itself) gets a voice profile: tone, topics, examples, things they would never say. Squawk drafts in that voice every time.
Read more08. AI drafting engine
Drafts that read like the person, not the model
The drafting engine pulls voice profile, library items, channel format, and campaign context together. Drafts read like a real person, not generic AI.
Read more03. Campaigns
Campaigns shaped around what you're actually doing
Group library items around a launch, a product, or a theme. Squawk shapes a calendar around the campaign and surfaces what's missing before it starts.
Read more