07. Engagement analytics
Analytics that turn back into drafts.
Most analytics dashboards show you numbers. Squawk's analytics tie engagement back to voices, campaigns, and library items so you can see which combinations actually work, and the drafting engine can use that signal next round.
What it does
The capabilities, one at a time.
Engagement rolled up by voice and brand
See which voices drive the most reach, comments, and clicks. Compare across teammates and across the company brand.
Per-campaign performance
Roll up the whole campaign: total reach, top posts, weakest posts, and the gap-filler ideas you should run next time.
Channel-level breakdowns
LinkedIn vs X performance, format-by-format. Carousels vs threads vs single posts.
Signal back into the drafting engine
High-performing posts feed into voice profiles as positive examples. Low-performing posts inform what not to repeat.
Why it matters
The reason this exists.
Analytics that don't change behavior are decoration. Squawk's analytics close the loop: signals from what worked become inputs to what gets drafted next, so the calendar gradually shifts toward content that actually moves.
Related features
Pairs well with.
03. Campaigns
Campaigns shaped around what you're actually doing
Group library items around a launch, a product, or a theme. Squawk shapes a calendar around the campaign and surfaces what's missing before it starts.
Read more01. Voice profiles
Voice profiles that sound like the actual person
Each teammate (and the company itself) gets a voice profile: tone, topics, examples, things they would never say. Squawk drafts in that voice every time.
Read more08. AI drafting engine
Drafts that read like the person, not the model
The drafting engine pulls voice profile, library items, channel format, and campaign context together. Drafts read like a real person, not generic AI.
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