13. First comment automation
The oldest reach trick on LinkedIn, done for you.
Most platforms quietly cut the reach of posts with a link in the body. The workaround everyone knows is to put the link in the first comment, and almost nobody does it consistently, because it means babysitting every post. Squawk writes the first comment alongside the post, then publishes it automatically right after the post goes live.
What it does
The capabilities, one at a time.
Write it with the post
Draft the first comment in the same editor as the post, so the CTA ships as part of the draft, not as an afterthought.
Auto-posts on publish
The comment goes out automatically, right after the post publishes. No alarms, no babysitting, no missed window.
Keep links out of the body
Park your CTA and links in the comment, where they do not cost you reach, and keep the post itself clean.
Edit before it goes
Review and update the pending comment any time before it publishes, or remove it entirely.
Why it matters
The reason this exists.
Reach is the whole game, and a link in the body is one of the easiest ways to lose it. Automating the first comment means you get the reach benefit on every post without remembering to do it on any of them.
Related features
Pairs well with.
06. Multi-channel publishing
Native formats on every channel, not copy-paste
Publish carousels, native video, PDFs, images, and plain posts across your channels. Each post is shaped for the channel, not pasted across them.
Read more05. Calendar & scheduling
A calendar shaped around campaigns and voices
See the next four weeks at a glance. Drag posts across days, channels, and voices. Mix carousels, video, and thought leadership.
Read more07. Engagement analytics
What landed, what didn't, and what to make more of
Track engagement per post, per voice, per channel, and per campaign. Feed signals back into the next round of drafts so the system learns.
Read more