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Build your voice with AI

Paste what you already have, even a ChatGPT export, and Squawk builds your voice profile for you.

This is the fastest way to set up a voice, and it is built for exactly one situation: you have been feeding your writing into ChatGPT for a while, and it still does not quite sound like you. Squawk turns that same history into a real, reusable voice profile in a few minutes.

It works for any voice: a person (expert), a company, or a product.

Where to find it

Open an expert (or company or product) and go to its Voice tab. Click Build voice with AI. If a voice already exists, the button says Rebuild voice with AI. A guided wizard opens. You can leave and come back; it picks up where you left off.

The ChatGPT trick

The wizard gives you a prompt to copy. Paste it into ChatGPT or Claude, then paste what it gives back into the wizard. The prompt changes depending on whether you are setting up a person, company, or product.

Every version asks for two separate things:

  • Writing voice: tone, sentence rhythm, recurring editorial themes, complete verbatim post samples, and anti-patterns.
  • Subject knowledge: what the person is qualified to discuss, what the company does and sells, or what the product is, who it serves, how it works, and which claims are safe.

The prompt also tells the AI to label uncertain or outdated material and list important unknowns instead of inventing missing facts. You review the factual brief separately from the writing voice before anything is saved.

You can also paste real posts, messaging documents, or product copy instead, or paste nothing and answer a few questions.

The five steps

  1. Seed. Paste the ChatGPT extract, real writing or messaging material, or leave it blank. Squawk separates writing voice from subject knowledge.
  2. Review. Check the factual subject brief and the voice profile independently. Correct uncertain, stale, or inaccurate material before continuing.
  3. Questions. Squawk asks different follow-up questions for a person, company, or product, focusing on whatever is still missing.
  4. Proof. Squawk writes a post using the reviewed facts in the new voice and runs it through the same critique used on live drafts. Tweak either section and re-run until it lands.
  5. Save. Writes the subject knowledge and voice to the profile, then generates a strategy sheet from both. Future drafts use the reviewed context.

Why this beats pasting into ChatGPT each time

ChatGPT gives you an answer, but that answer is not automatically product truth. This wizard separates factual context from writing style and makes you review both. From then on, drafts start with a persistent understanding of what the subject actually does and how it should sound.

After the wizard

The voice is saved and working. You can still hand-edit any field later, and you should keep sharpening it as you review drafts. See Building a voice that sounds like you for what each field does and how to improve it over time.