Building a voice that sounds like you
The voice profile is the part a blank AI prompt cannot hold onto. Here is how to set one that lands.
If you have ever fed a pile of your writing into ChatGPT and watched it hand back something that is almost you but a little off, this is the step that fixes it. In Squawk, your voice is a persistent profile, not a paragraph you re-paste every time.
The fastest way to build one is to let Squawk do it from that exact ChatGPT history. See Build your voice with AI. Prefer to set it up by hand, or want to understand each field? Keep reading.
A voice lives in an expert. Each expert is one person's way of sounding. You, a colleague, a founder, a company brand. You can have several.
Create an expert
Open Experts and add one. The fields that matter most:
- Name and title. Who this voice belongs to.
- Voice summary. A few sentences on how this person sounds. Direct and dry? Warm and story-led? Heavy on examples? Say it plainly.
- Voice description. The longer version. What they talk about, how they open a post, the rhythm of their sentences, the words they reach for.
- Topics and expertise. What this person is credible on. This keeps drafts in their lane.
- Sample content. A few real posts or paragraphs they actually wrote. This is the highest-leverage field. Examples teach the voice faster than adjectives.
- Anti-patterns. The phrases, tics, and moves you never want to see. If you hate "thrilled to announce" or one-line-paragraph cadence, put it here. Squawk will steer around it.
Why this beats a good prompt
A well-instructed AI still starts from a stranger every time. A paragraph of "write casual, I'm in tech" gets you a slightly-less-generic stranger. A voice profile plus your own content library gives the model a real person to write as and real material to write from. That is the gap.
Make it sharper over time
Your first profile will not be perfect. When a draft sounds wrong, do not just fix that one post. Update the voice: add the bad phrasing to anti-patterns, drop in a better sample, tighten the summary. The voice gets closer with each pass.
Honest expectations
The draft starts close, not finished. The win is that review takes minutes instead of writing from scratch. Rewrite an opening, cut a line, ship it. That is the daily reality, and it is a very different job than staring at a blank box.
Next: Your content library.