Connecting your accounts
Link the accounts Squawk publishes to, and the one Sync step people miss.
Before Squawk can publish anything, it needs a connection to the accounts you post from. You set this up once per account. LinkedIn is the usual starting point, but its setup has an extra step compared to everything else, covered below.
Publishing profiles, in one line
A publishing profile is a named destination in Squawk that points at a real account. You connect the account once, then any campaign or post can publish to it.
Create a profile
Go to Publishing Profiles and add one. You will set:
- Name. Something you will recognize, like "Jane Smith, LinkedIn."
- Type. Company, Expert, or Product, depending on whose presence this is.
- Linked entity. Optionally tie the profile to an existing expert, company, or product.
- Default. Whether this profile is the one Squawk reaches for first when you Create a Post.
There are optional sections for publishing to a website CMS and for notifications. You can ignore those to start.
Connect LinkedIn
Open the profile, click Connect / invite, and pick LinkedIn. You will see two separate cards. Full LinkedIn support needs both:
- LinkedIn connector. Handles regular posts, first comments, and scheduled follow-up comments. Click Connect to authorize (this happens in the same tab, no popup window), Copy invite to hand the authorization to whoever owns the account, or use the email field below it to send the invite straight to their inbox. Connecting a company page for posting works the same way, you pick which page to authorize on LinkedIn's own authorization screen, not in Squawk.
- LinkedIn repost connection. A native LinkedIn authorization Squawk can use for reposts and reshares, letting you choose Personal profile to repost as yourself, or Company page to repost as the brand. Each opens its own LinkedIn authorization screen, and LinkedIn lets you pick which page to authorize if you manage more than one. A reshare can go through the LinkedIn connector on its own; Squawk asks for both connections so LinkedIn support is complete.
If you only connect one of the two, the profile page shows a banner, LinkedIn is partially set up, telling you exactly which piece is missing. Reopen Connect / invite and pick LinkedIn again to add it.
Connect X, Google Business, and the rest
Open the profile, click Connect / invite, and pick the platform. Here there is one connection to make, with a few ways to do it:
- Connect now. Opens that platform's authorization page in the same tab. Approve the permissions and you land back on Squawk.
- Copy invite link. A shareable authorization link, for when the account belongs to someone else on your team. They click it, approve, and it connects to your workspace.
- Emailing the invite is also an option, straight to the account owner's inbox, also available in the same panel.
Platforms in the picker today: LinkedIn, X, Instagram, Facebook, TikTok, YouTube, Pinterest, Reddit, Bluesky, Threads, Google Business, WhatsApp, and Discord. Telegram and Snapchat are not in the picker yet, we cannot complete a connection for those two today. LinkedIn and X are the most used channels right now. If a channel gives you trouble, tell us, that is exactly the feedback we need in beta.
The Sync step
When you land back on Squawk after authorizing, it checks a few times over the next several seconds for the new connection to show up. That covers most cases automatically. It does not always catch invite-link connections, since those get finished in someone else's browser, not yours.
If an account still is not showing up, click Sync at the top of the Connected social accounts card. That pulls the latest connection list and adds anything new. If you sent an invite and do not see the result yet, Sync is almost always the answer. This is the single most common place people get stuck, so check here first.
Confirm it worked
Once connected, the account shows up under the profile with its handle and a Connected status. LinkedIn accounts are also labeled by which piece they are, LinkedIn connector or LinkedIn repost, so you can see at a glance which half is done. From here, any campaign or post that targets this profile will publish through it. You do not have to touch this again unless you add another account or a connection expires.
What Squawk can and cannot do here
Squawk publishes to the account you connect. It does not read your existing posts, your messages, or your network. The connection is for publishing, nothing else.