Connecting your accounts
Link the accounts Squawk publishes to, and the one Sync step people miss.
Before Squawk can publish anything, it needs a connection to the accounts you post from. You set this up once per account. LinkedIn is the usual starting point, and the steps are the same for every channel.
Publishing profiles, in one line
A publishing profile is a named destination in Squawk that points at a real account. You connect the account once, then any campaign or post can publish to it.
Create a profile
Go to Publishing Profiles and add one. You will set:
- Name. Something you will recognize, like "Jane Smith, LinkedIn."
- Type. Company, Expert, or Product, depending on whose presence this is.
- Linked entity. Optionally tie the profile to an existing expert, company, or product.
- Default. Whether this profile is the one Squawk reaches for first when you Create a Post.
There are optional sections for publishing to a website CMS and for notifications. You can ignore those to start.
Connect an account
Open the profile and click Connect a social account. Pick the platform, then choose how to connect:
- Connect now. Opens an authorization window for that platform. Approve the permissions. Squawk watches for the connection and pulls it in automatically, usually within a minute or two.
- Copy invite link. Gives you a shareable authorization link. Use this when the account belongs to someone else on your team. They click it, approve, and it connects to your workspace.
- Email the invite. Sends that same link straight to the account owner's inbox.
Supported channels include LinkedIn, X, Instagram, Facebook, TikTok, YouTube, Pinterest, Reddit, Bluesky, Threads, Google Business, Telegram, Snapchat, WhatsApp, and Discord. LinkedIn and X are the most battle-tested today, and we are expanding coverage on the rest. If a channel gives you trouble, tell us, that is exactly the feedback we need in beta.
The Sync step
After authorizing, an account does not always appear instantly, especially when someone else authorized it from an invite link. Click Sync connected accounts on the profile and it will show up. If you connected something and do not see it yet, Sync is almost always the answer. This is the single most common place people get stuck, so check here first.
A note on LinkedIn company pages
A personal LinkedIn profile connects directly. If you want to publish to a LinkedIn company page, you will be asked to pick which page to authorize during the connect flow.
Confirm it worked
Once connected, the account shows up under the profile with its handle and a "Connected" status. From here, any campaign or post that targets this profile will publish through it. You do not have to touch this again unless you add another account or a connection expires.
What Squawk can and cannot do here
Squawk publishes to the account you connect. It does not read your existing posts, your messages, or your network. The connection is for publishing, nothing else.