The draft critique
A built-in red-team for your posts. What it checks, and how to use it without overthinking it.
The critique is a second set of eyes on a draft. It reads the post the way a skeptical editor would and tells you where it is weak, before it goes out. It is one of the most useful habits to build, and it takes one click.
Run it
In the post editor, find the Critique button below the post content. Click it. You will also see it on each draft inside a campaign. It runs on demand, so nothing happens until you ask for it.
You get back a score out of 100 and a list of findings.
What it checks
The critique looks at three things at once.
Voice and slop. The generic-AI tells: relentless one-line paragraphs, the "it's not X, it's Y" construction, a neat rule-of-three closer. It also flags posts that talk down to the reader, and posts that contradict themselves.
Brand rules. The hard lines: em dashes, hype phrases like "thrilled to announce" or "streamline," emojis, and links sitting in the body instead of the first comment.
Claims against your library. This is the clever part. It checks factual claims in the draft against your approved content library and flags anything the material does not actually support, including overclaims about what you or your product can do.
What you do with a finding
Each finding shows a severity (low, medium, or high), the exact passage it is flagging, and a short note on what is wrong. Some findings come with an Apply fix button that rewrites the flagged text in one click. Others you fix yourself. You can also Dismiss a finding you disagree with.
After you make edits, hit Re-run critique to check your work.
It is advisory, not a gate
The critique never changes your post unless you click Apply fix. It does not block you from publishing. Treat it as a helpful skeptic, not a rule. When you have cleared the findings, you will see a small reward:
No open findings. This draft survived the red-team pass.
If a particular voice does not need critiquing, it can be turned off for that voice in its settings.
Why it is here
A blank-prompt AI writer will happily hand you a confident, generic, slightly-wrong post and call it done. The critique exists to catch exactly that, so the thing you publish sounds like you and says only what is true. Pair it with the habits in Reviewing a draft well.