Editing and managing a post
The post editor is where a draft becomes a scheduled post. Here is everything it does.
Every post, whether it came from a campaign, a library item, or your own hand, ends up in the same place: the post editor. Open one by clicking it from the Posts queue or the calendar.
The editor
The content. Edit the post body directly. On LinkedIn you get a small formatting toolbar for bold and italic, which uses the Unicode trick that survives LinkedIn's plain-text fields. You will see a character count, and an over-limit warning on X.
Media. Attach images, videos, PDFs, or generated assets from your Media Library, or remove what is there. To make a visual from scratch, see Asset Studio.
First comment. Optional, and the right home for links on LinkedIn. Squawk posts it right after the post goes live.
Schedule. Set the date and time the post should publish.
On the side you will see the post's status, its publishing profile (which you can change), and read-only labels for the linked expert, campaign, and source item if it has them. When you change something, an "unsaved changes" marker appears until you save.
The status lifecycle
A post moves through a set of states, and the available buttons change with it:
- Draft. Your working copy. Save it, or move it forward with Approve or Approve and schedule.
- Pending. Waiting on a decision. Approve, Reject, or approve and schedule.
- Approved. Cleared to go. Schedule it for a time, or unschedule to hold.
- Scheduled. Locked in for its slot. You can Reschedule, Publish now, or still edit media.
- Published. Live. The body and media are locked. You can open the live post, and add a first comment if one was not already sent.
- Rejected. Set aside. Revert to draft to pick it back up, or delete it.
- Failed. Something went wrong publishing. Retry puts it back in line, or delete it.
Nothing publishes on its own from a draft. A post only goes out once it is approved and scheduled, and you stay in control at every step.
The critique
Below the post content there is a Critique button. Click it and Squawk red-teams the draft: whether it sounds like you, whether any claims hold up against your library, and whether it drifts into generic filler. It is advisory, and you run it whenever you want. Full details in The draft critique.
Save, then move on
The common loop is small: edit, Save draft, then Approve and schedule when it is ready. From there it shows up on your calendar and publishes at its time.