Creating a post by hand
Campaigns do the heavy lifting, but sometimes you just want to write one post. Here is how.
Most of your posts will come from campaigns. But you do not have to wait for one. When you have a thought worth posting today, write it directly.
Add a post
Go to Posts and click Add Post. A composer opens with these fields:
- Channel. Where this post goes: LinkedIn, X, Instagram, and the rest. Defaults to LinkedIn.
- Publishing profile. Which connected account publishes it. You can pick one now or choose "assign later" and set it when you are ready to schedule.
- Voice profile. The expert this post sounds like. Optional, and you can assign it later too.
- Campaign. Attach the post to an existing campaign for reporting, or leave it standalone.
- Post copy. The text itself. You get a live character count. On X, you will see a warning if you go over 280.
- Image. Optional. Pick something from your Media Library or upload a new image.
Click Create. The post is saved as a draft and opens in the post editor, where you can keep refining it, attach more media, write a first comment, and schedule it.
Where it goes from here
A freshly created post is a draft. Nothing publishes until you approve and schedule it. The next guide covers the full editing and approval flow: Editing and managing a post.
A note on links
If your post needs a link, the convention on LinkedIn is to put it in the first comment, not the body, because body links suppress reach. You can set the first comment in the post editor. More on that in the next guide.