Your first campaign
The five-step wizard that turns your voice and your library into a calendar of drafts.
A campaign is how Squawk turns everything you set up into an actual run of posts on a calendar. This is where the first drafts appear, and it is the moment most people feel the product click.
Before you start, make sure you have done the groundwork: a connected account, at least one voice, and some approved items in your library.
The wizard, step by step
- Intent. Name the campaign, say what it is for, and set a goal, a start date, and an end date. A goal like "stay visible to my network while I launch" is enough to steer the drafts. Optionally anchor the campaign to specific experts, companies, or products so the AI biases its source picks toward them, tag it with a content pillar, attach a messaging theme, or, if your organization has audience segments set up, pick the audience segment this campaign targets. All of this is optional except the name and dates.
- Cadence. Pick the publishing profiles this campaign posts to (LinkedIn, to start) and set the schedule: which days of the week, how many posts, and the reuse policy for content you have already posted before.
- Curate. Squawk searches your library against your goal and proposes the sources it found. Approve the ones you like, reject the rest, add anything it missed.
- Drafts. Squawk writes a post per source per destination, in your voice. Give it a moment, then review each one.
- Review and activate. Look at the plan. When you are happy, activate the campaign so the schedule goes live.
Read the drafts like an editor
This is the aha moment, but read with a real eye. Some drafts will land. Some will need a trimmed opening or a cut line. A few might miss. That is normal and useful. Approve the good ones, fix the close ones, reject the misses, and if a miss points at a voice problem, fold the fix back into the voice profile.
If a draft generation comes back empty
If the plan generates nothing, the usual cause is no approved library items for the campaign to draw on. Go back to the library, confirm a few items are approved, and generate again.
After activation
Activated campaigns feed your daily review queue. From here, your job is small and steady: see Daily use.