Your first campaign
The five-step wizard that turns your voice and your library into a calendar of drafts.
A campaign is how Squawk turns everything you set up into an actual run of posts on a calendar. This is where the first drafts appear, and it is the moment most people feel the product click.
Before you start, make sure you have done the groundwork: a connected account, at least one voice, and some approved items in your library.
The wizard, step by step
- Goal and cadence. Name the campaign, say what it is for, and set how often you want to post and over what dates. A goal like "stay visible to my network while I launch" is enough to steer the drafts. Optionally attach a messaging theme to push tone or talking points.
- Destinations. Pick the publishing profiles this campaign posts to. LinkedIn, to start.
- Voice anchors. Choose the experts the posts should sound like. This grounds the writing in a real person instead of a house style.
- Generate plan. Squawk builds a calendar of drafts from your library, in your voice, at the cadence you set. Give it a moment.
- Review and activate. Look at the plan. When you are happy, activate the campaign so the schedule goes live.
Read the drafts like an editor
This is the aha moment, but read with a real eye. Some drafts will land. Some will need a trimmed opening or a cut line. A few might miss. That is normal and useful. Approve the good ones, fix the close ones, reject the misses, and if a miss points at a voice problem, fold the fix back into the voice profile.
If a draft generation comes back empty
If the plan generates nothing, the usual cause is no approved library items for the campaign to draw on. Go back to the library, confirm a few items are approved, and generate again.
After activation
Activated campaigns feed your daily review queue. From here, your job is small and steady: see Daily use.