Making visuals in Asset Studio
Turn an article or a post into a graphic, a carousel, a slide deck, or a short video.
Words are half the job. Asset Studio is where you make the visual that goes with them: a single graphic, a swipeable carousel, a slide deck, or a short narrated video. It builds from your content, so the visual is about something real, not stock filler.
Open the studio
Go to Content, then Asset Studio. You can also jump straight in from an article using Generate in Studio, which preselects that article for you.
It is a short wizard. Five steps, most of them quick.
1. Source
Start from your library, or start blank.
- From your library opens a picker of your articles, media, and standalone posts. Filter by type or search, and pick the one you want to build a visual around.
- Blank skips straight to choosing a format.
2. Recommend
If you picked a source, Squawk reads it and suggests up to five formats that fit, each with a fit score, a reason, and an example hook. Pick the one that matches what you are trying to do. If the suggestion engine is unavailable, you choose from the full list by hand.
3. Configure
Each format has its own settings:
- Social graphic. Size, style, an optional brand overlay, and custom instructions.
- Slide deck and social carousel. Number of cards, theme, how much text per card, image style, and dimensions. Carousels are sized for the feed so people swipe through them; this is the Gamma-powered format.
- Short video. A narrated video built with an avatar and voice, with a script or a prompt and a tone.
- Upload your own. Skip generation and bring a file you already have.
4. Refine
Preview what you are about to generate. For graphics with a brand overlay, you can see how that looks before committing.
5. Generate
Submit, and the job runs in the background. Carousels and videos generate on their providers, so they take a little time. A queue tracker at the bottom of the screen shows progress and tells you when each one is done.
Put it on a post
When an asset finishes, you can download it or attach it to a post. Attaching drops the asset onto a draft post so the visual and the copy travel together. From there, finish the post in the post editor.
Good to know
- Generation is asynchronous. You can leave the studio and come back; the queue keeps running.
- Carousels and short videos depend on outside providers (Gamma and HeyGen), so those formats need a key connected first. See Setting up Gamma and HeyGen.
- The cleanest workflow is content first, then visual: draft the post, then build the asset around it so they say the same thing.