Turning a library item into a post
You already wrote the article. Draft a post from it in a couple of clicks, in your voice.
Your content library is full of source material: articles, blog posts, news, decks. Any one of them can become a post without you starting from a blank box.
Draft a post from an article
- Open the item in your library (Content, then the item's detail page).
- Click Draft a post.
- Pick the platform you want it shaped for.
- Optionally add an angle: a sentence on how to frame the piece for this audience. "Lead with the counterintuitive bit" or "make it about the customer, not us."
- Click Generate. Squawk reads the item's title, summary, and body and drafts post copy in your voice. It also tries to pick the right voice anchor from whatever the item is linked to.
- Review the draft. Copy it if you just want the text, or click Save as post.
Save as post creates a draft that carries over the drafted copy, the item's hero image if it has one, and the detected expert. It opens in the post editor so you can polish and schedule it. See Editing and managing a post.
How library items, posts, and sources relate
A few terms worth keeping straight:
- Library items are source material: articles, news, media. They are not posts.
- Posts are the things that publish. A post drafted from a library item stays linked back to its source, so you can see where it came from.
- Standalone posts are posts you wrote by hand with no source item behind them.
That last distinction matters in one place: the Asset Studio source picker. When you make a visual, you can start from a library article or from one of your standalone posts. Both show up as sources you can build from.
When to use this instead of a campaign
Use draft a post for a one-off: a single piece you want to share now. Use a campaign when you want a steady run of posts across a stretch of time. They use the same library underneath.