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Daily use

Once you are set up, Squawk is a five-minute habit. Here is what that looks like.

The setup is the heavy part, and you only do it once. After that, Squawk is a short, steady habit. This is what a normal day looks like.

The five-minute loop

  1. Open your dashboard. The Action Center shows what is waiting on you: drafts to review, posts coming up, things to set up.
  2. Go to your review queue. Read the drafts your active campaigns have generated.
  3. For each one: approve it, edit it, or reject it. Approved posts move toward their scheduled slot. Nothing publishes until you sign off.
  4. Close the tab. You are done.

That is the whole job most days. The writing already happened. You are editing and approving, not starting from blank.

Keep the voice improving

The fastest way to make next week's drafts better is to react to this week's. When you edit a draft, notice why. If it keeps making the same wrong move, update the voice profile: add an anti-pattern, swap in a better sample. The drafts tighten up as you go.

Feed the library as you create

Every time you publish a blog post, record a talk, or finish a deck, drop it in your library and approve it. Fresh material keeps campaigns from repeating themselves and gives your posts new things to say.

When you want a new push

Running out of road on a campaign, or starting something new like a launch or a season? Spin up another campaign with its own goal and cadence. You can run more than one at a time.

Going further

Once the daily loop is second nature, these guides cover the rest of what you can do by hand:

It is still beta

If something in your daily loop is clunky, slow, or confusing, tell us. The review queue is where you will spend your time, so it is exactly where your feedback is most valuable. Reply to the message that brought you in, or message Keith directly.