Getting started: your first session
From invite to your first scheduled post in about thirty minutes. Here is the whole path, in order.
Squawk is the marketing team you do not have. You bring the raw material and your voice. It writes the posts and runs the calendar.
This walks you from an empty account to your first scheduled post. Budget about thirty minutes the first time through. You only do most of this once.
The short version
- Open your invite and set up your account.
- Work through the setup guide: who posts, your voice, your first content, your first draft.
- Load the rest of your material.
- Run a campaign and review the drafts.
Each step has its own guide if you want the detail. Below is the whole arc.
1. Get in
Open the invite link, set your name and a password, or use the magic link instead. Verify your email when prompted. You will land on a quick profile step: name and a photo. That is it for setup.
If this is a brand new workspace, you will be asked to name your organization. That name is just for you and your team inside Squawk. It is not shown on your posts.
2. Work through the setup guide
Your dashboard opens with a Get started with Squawk card (you can also reopen it anytime from the Setup guide button near the top of the app). It tracks four steps: Tell Squawk who posts, Teach Squawk the voice, Add source content, and Create your first draft. Click Start and it takes you to a single guided flow that walks the same four steps in order. Leave and come back whenever you want; the Settings nav item carries a badge counting how many of the four are still open, so you always know what is left.
Who posts
The first step is Tell Squawk who is posting: choose whether this is you, someone else on the team, your company, or a product, then name that profile and connect a social account. LinkedIn is the usual starting point. If you leave after creating the profile but before connecting an account, Squawk keeps the profile marked as incomplete. Return to Who posts, choose that profile, and click Connect an account to pick up exactly where you stopped. You can also finish later from Publishing Profiles.
Full walkthrough: Connecting your accounts.
Voice
Second, teach Squawk the voice and subject: build a profile of how that person or brand actually sounds, plus what the person knows, what the company does, or how the product works. You review factual context separately from tone, recurring themes, real writing samples, and phrases or tics to avoid. The more accurate both sections are, the closer the drafts land.
The fastest way is to let Squawk build it for you from your ChatGPT history: see Build your voice with AI. Prefer to do it by hand? Building a voice that sounds like you covers every field.
Content
Third, give Squawk something to write from: paste an article, drop a link, or upload something you already made. That single item lands in your library and is what your first draft gets built from. Squawk only uses what you put in the library. It does not scrape your accounts.
First draft
Last, Squawk drafts a post in that voice, from that content. Read it, give feedback, and it rewrites until it feels right. That is your first real draft, sitting in your queue.
3. Load the rest of your material
One library item is enough to see the setup guide work, but posts get better with more to draw from. Add the rest of what you already have: blog posts, PDFs, decks, transcripts, links, anything you have already written or recorded. Mark the items you want Squawk to use as approved.
Uploading by hand works, but it is not the only way in. If you would rather point Squawk at where your content already lives (your website, a YouTube channel, a Drive folder, an RSS feed) and have it pull new material in on a schedule, see Connecting your content sources.
Full walkthrough: Your content library.
4. Run a campaign
Start the campaign wizard. Set a goal and how often you want to post, pick LinkedIn as the destination, anchor the campaign to your voice, and generate the plan. You get back a calendar of drafts, written from your library, in your voice.
Read them. Fix what is off, approve what is good, schedule it. You now have real posts queued.
Full walkthrough: Your first campaign.
After that
Day to day, open your queue and handle what needs you. Posts that will publish soon come first, followed by drafts waiting for review. See Daily use.
It is beta, and that matters
You are early. You will hit rough edges, a confusing screen, a draft that misses, a button that does not do what you expect. That is exactly what we want to hear about. Reply to the message that brought you in, or message Keith directly, and tell us every one. Your friction this week is what makes the product better next week. That is the trade for getting in now.