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Getting started: your first session

From invite to your first scheduled post in about thirty minutes. Here is the whole path, in order.

Squawk is the marketing team you do not have. You bring the raw material and your voice. It writes the posts and runs the calendar.

This walks you from an empty account to your first scheduled post. Budget about thirty minutes the first time through. You only do most of this once.

The short version

  1. Open your invite and set up your account.
  2. Connect where you publish (LinkedIn first).
  3. Set your voice.
  4. Load your material.
  5. Run a campaign and review the drafts.

Each step has its own guide if you want the detail. Below is the whole arc.

1. Get in

Open the invite link, set your name and a password, or use the magic link instead. Verify your email when prompted. You will land on a quick profile step: name and a photo. That is it for setup.

If this is a brand new workspace, you will be asked to name your organization. That name is just for you and your team inside Squawk. It is not shown on your posts.

2. Connect where you publish

Go to Publishing Profiles and connect your LinkedIn account. A secure authorization window opens. Approve it, then come back and hit Sync so the account shows up. This is the connection Squawk uses to post for you.

Full walkthrough: Connecting your accounts.

3. Set your voice

Create an expert. This is the profile of how you actually sound: a short bio, the topics you care about, a few real examples of your writing, and the phrases or tics you never want to see. The more honest this is, the closer the drafts land. This is the part a blank ChatGPT prompt can never hold onto.

The fastest way is to let Squawk build it for you from your ChatGPT history: see Build your voice with AI. Prefer to do it by hand? Building a voice that sounds like you covers every field.

4. Load your material

Add content to your library: blog posts, PDFs, decks, transcripts, links, anything you have already written or recorded. Mark the items you want Squawk to use as approved. This is what your posts are built from, so they come from your real ideas instead of invented ones. Squawk only uses what you put in the library. It does not scrape your accounts.

Full walkthrough: Your content library.

5. Run a campaign

Start the campaign wizard. Set a goal and how often you want to post, pick LinkedIn as the destination, anchor the campaign to your voice, and generate the plan. You get back a calendar of drafts, written from your library, in your voice.

Read them. Fix what is off, approve what is good, schedule it. You now have real posts queued.

Full walkthrough: Your first campaign.

After that

Day to day, Squawk is a five minute habit: open your queue, review the drafts waiting on you, approve or edit, done. See Daily use.

It is beta, and that matters

You are early. You will hit rough edges, a confusing screen, a draft that misses, a button that does not do what you expect. That is exactly what we want to hear about. Reply to the message that brought you in, or message Keith directly, and tell us every one. Your friction this week is what makes the product better next week. That is the trade for getting in now.